Novi Sad is a vibrant city located in northern Serbia, situated on the banks of the Danube river, lying in the fertile Pannonian Plain, surrounded by the Fruska Gora mountain. As the second largest city in Serbia, Novi Sad is the administrative capital of the Autonomous Province of Vojvodina. Known as a city of festivals and events – the city hosts more than 200 major events – Navi Sad won the title of European Youth Capital for 2019 and was honored as European Capital of Culture in 2022.
Navi Sad is well known not only for its EXIT music festival, the renowned cultural and scientific institution Matica Srpska and the Serbian National Theater, but also for the National Pavilion for New Media Arts in the newly built Creative District. In addition to the annual International New Media Art Festival Videomedeja, the pavilion is a flagship for Navi Sad’s engagement in the field of media art.
Novi Sad is a regional hub for technological innovation, scientific researches and hosts many IT and creative industry companies, startups, and research and development centers.