Hamar’s creative scene mirrors the city’s DNA which ever since the founding of the city in 1030 strongly has been associated with storytelling and education. Hamar has transformed into a commercial centre and creative hub characterized by its visual and digital industries, famous gaming and digital art festivals, ambitious tech environment and an educational stronghold in media arts. Unique capacities and quatro helix collaboration have been developed especially in the areas of immersive innovative digital experiences based on interactive medias, gaming, animation, motion capture and AR/VR/XR. Every year Hamar hosts media arts events such as, e.g. The Gathering and Nordic VR Forum.